Bellissimo is a project dedicated to glorify the understated.

Looking for style and character in places often ignored, but where people unapologetically follow their strong sense of aesthetic whatever that might be.

It’s about people and where they feel they belong, it’s about a place you were not thinking to visit anytime soon, how to get there, what to expect.

Bellissimo is apolitical, gender fluid, seasonless and totally recyclable.


Bellissimo is a life guidance disguised as a magazine. It is not, however, a magazine. 

It was conceived on a moonless summer night in London.

It was 2018, and life was easy then.

Now known as The Founding Fathers, Ivan Ruberto and Paolo Zerbini have been culpable for every content produced under this name ever since.


General enquiries:

Founding Fathers themselves:

Production enquiries and complaints: